Advantage CRM Software has a comprehensive competitor analysis system where you can analyse your competitors through information obtained in the field by your sales people.

Here is an overview of the Competitor Analysis System

The information is sourced from the sales agent in the field. For every sale lost, the system requires the reason that the sales was lost, e.g. price and to whom the business was lost, e.g. Competitor XYZ.

From this information one is able to view the percentage of sales that were lost to competitors, the percentage of sales that were lost to each competitor as well as the reason that each sale was lost.

This is an invaluable tool to track lost sales and therefore derive preventative measures thereby decreasing the number of future lost sales.

If you are interested in finding out more about Advantage CRM Software and the benefits thereof, contact us or call us on +27 11 462 6871 and we will gladly be of further assistance.