The Benefits of CRM and Direct Marketing At the Marketing Manager Level

Advantage CRM Software offers many benefits  of Direct Marketing to the Marketing Manager. See below for a list of the different features and benefits that your marketing department can expect to get from Advantage CRM.

Functions

Benefits

Instant access to targeted mailing lists using the categorisation in the system to profile specific customers/prospects for specific messages

Mail newsletters, re-order prompts, special offers, technical  bulletins. Special functions, new product launches, Mail info to clients using certain products

Profiling can be at Contact Person Level

Specific individuals at each customer can be addressed

Combine telesales and mailings

Lists can be used to control follow-up by telesales staff

Pro-active service mailings

Mail (or phone/visit) in advance of a pre-set expiry date e.g. service agreement, maintenance contract

If you are interested in finding out more about Advantage CRM Software and the benefits thereof, contact us or call us on +27 11 462 6871 and we will glady be of further assistance.