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Third Wave News Letter July 2009
Top Dear Byron,

Special Winter Offer
 
Buy before 31st July 2009 and get 25% discount for cash sales.
 
Take advantage of this offer today!
 
Email: sales@thirdwave.co.za for a consultant to contact you.
 
I trust you have a sucessful month's sales. Remember to use Advantage to obtain more business.
 
Sincerely,
 
Byron Cooke-Tonnesen
Managing Director
Third Wave Software
 
IN THIS ISSUE
Third Wave 20th Anniversary
Book Review - 151 Quick Ideas to Get New Customers
Invaluable Whitepapers
Tech Talk - Set Date Format Correctly
First Impressions Do Count
Third Wave Software - 20th year Anniversary 
 
AwardThird Wave is proud to announce our 20th year anniversary. We have seen our clients make it  through 2 recessions in the past successfully. There is no doubt in my mind if you want to recession proof your business in these times you need Advantage CRM.  
WE PRIDE OURSELVES ON OUR EXCELLENT SERVICE AND COMMITMENT TO CUSTOMER REQUIREMENTS. LET"S MAKE SURE YOU SUCCEED IN THESE DIFFICULT TIMES.
 
 
 
TWS Party
 
 
 
Third Wave celebrated it's 20th Anniversary with dinner at Outer Limits, followed by Broadway Rocks at the Barnyard.
 
At the party, Byron Cooke-Tonnesen, director of Third Wave Software, announced that Third Wave woulb be releasing an internet version of Advantage due for release early 2010.
 
 
 

Book Review - 151 Quick Ideas to Get New Customers

 
Written By Jerry R. Wilson, CSP
 
151 Great Ideas Product Description
 
 For most businesses, attracting new customers is a never-ending effort mired in  
 uncertainty, frustration and knee-jerk reactions. Jerry Wilson's 151 Quick Ideas to Get
 New Customers takes the mystery out of creating an ongoing plan with proven
 tactics to keep the phone ringing and the door swinging.
 
 The basic concept: Attract an endless flood of new customers at little or no cost!
 
 151 Quick Ideas to Get New Customers demonstrates that you don't have to use
 expensive and never-ending sales events, coupled with expensive advertising and
 energy-zapping promotions, to turn on a constant, inexhaustible flow of new
 prospects. And you don't have to invent any new approaches, concepts, or buzz
 words to do it! Just follow some of Jerry Wilson's 151 proven ideas and discover
 amazing results...fast!
 
Jerry Wilson has spent more than 25 years researching what his clients - small and
 medium sized businesses just like yours - need to do to be successful in today's marketplace. These powerful ideas work! Each is presented in a bite-sized package that encourages instant execution. No long chapters with endless justifications, pontifications, philosophy, or personal stories. Just 151 great, practical ideas any business manager and owner can use to make an immediate difference in his or her business success.
 
How much could just one good idea be worth to you? It could be worth a fortune! How much has McDonald's made by selling millions of Happy Meals? And what was it worth for Kinko's to offer 24/7 copy center hours? Don't overlook the one good idea that could make your business a success!

One Magic Word (Excerpt from Book)
 
When you deal with customers, the magic word is not if, but when. You are eventually going to encounter a prospect or a new customer who is unhappy with you, your products, services, or your company. Knowing how to deal with emotional issues can turn upset customers into loyal buyers and be the pivotal point of either losing their business or winning their hearts.
 
When a telephone service manager encoutered a customer who was upset, he listened attentively and then asked the magic question: "What can I do to make you happy?" The customer first said that he believed he deserved a $400 credit against his bill for the time their phone service was down. The manager quickly agreed and said "Will that make you happy?" The fellow then said that he wanted to get some service people out to his home and have his phones fixed by four o'clock. The manager said "My very best people are already en route. Will you be happy if your phones are up and running by 4:00 p.m.?" The customer said he wanted one more thing, an apology. With that, the telephone executive apologised for the errors they had made in serving him. He knew that the secret formula to dealing with upset people is to ask the question, "What will make you happy?" and then whenever possible, settle the dispute on their terms.

  

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Invaluable White Papers on Our Web Site
White Papers 
Try reading our white papers and success stories on the web to see how Advantage CRM may benefit you. Over and above what is on the web we have many more whitepapers that you may rquest from us - one that comes to mind is
 New Science of Sales Productivity by Harvard Business Review - an excellent read! Request it via email as it is not on our web yet.
Requests to: byron@thirdwave.co.za   
It is by reading and testing new ideas on an incremental basis that you will make sure sound progress on the CRM front.

TechTech Talk - Set Date Format Correctly

 
This weeks Tip: Set Date Format Correctly for Accurate Information.
 
AdvantageX6 uses the Day , Month, Year (dd/mm/yyyy) format for reporting and displaying information.
This is the most common format used in South Africa and many of the reports in Advantage are formatted and queried by using this date format.
 
If your system date format is not setup correctly this may cause problems when typing in dates as any dates entered may be converted depending on your system date format setting.   E.G.  12/07/2009 (12 July) may be converted to 07/12/2009 (7 December) if the date format is not set correctly.
 
To correct this do the following:
1.  Click Start
2.  Click Control Panel
3.  Double-Click on the Regional and Language Options setting.
4.  Click on the Customize button.
5.  Click on the Date Tab.
6.  Next to Short Date Format enter the value:   dd/mm/yyyy
7.  Thereafter click on the Apply button.
8.  Then Click on OK
9.  Then click on the Apply button again.
10.  Then click on OK.
 
This will format your date correctly and not convert dates by itself.
Your management reports will then print the correct information based on the accurate input of your dates.
 
Past Tech Tips Review.   
1.  How are your backup plans going, and have they been executed successfully? 
2.  Do you know how to get the most benefit from your FREE telephonic support? 
3.  Have you considered upgrading to SQL Advantage V7 for reliability and performance? 
4.  Are you and/or your users updating and using AdvantageX6 on a daily basis?
 
First Impressions Do Count
 
Switchboard Operator How many customers ring in and find your switchboard a barrier to communication? "I don't 
 know" is often the standard response to a request for information including physical address
 or the name of the MD!
 
 Why not give the switchboard operator a list of your employees and their functions, and check 
 that she can pronounce the names? If you are going overseas, make sure she know's when
 you will return. Teach her to smile when she answers the phone - this really does alter the
 sound of the voice which otherwise may give an impression of sullen resentful boredom.
 
Remember this is the first impression the customer gets of your company. Make sure it is a good one!
 
Thanks for reading our news letter. Please take advantage of of our 25% off special offer - this applies to Service Manager product as well.
 
Kind Regards,
 
Byron Signature
 
Byron Cooke-Tonnesen
Managing Director
Third Wave Software
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