Written By Jerry R. Wilson, CSP
Product Description
For most businesses, attracting new customers is a never-ending effort mired in
uncertainty, frustration and knee-jerk reactions. Jerry Wilson's 151 Quick Ideas to Get
New Customers takes the mystery out of creating an ongoing plan with proven
tactics to keep the phone ringing and the door swinging.
The basic concept: Attract an endless flood of new customers at little or no cost!
151 Quick Ideas to Get New Customers demonstrates that you don't have to use
expensive and never-ending sales events, coupled with expensive advertising and
energy-zapping promotions, to turn on a constant, inexhaustible flow of new
prospects. And you don't have to invent any new approaches, concepts, or buzz
words to do it! Just follow some of Jerry Wilson's 151 proven ideas and discover
amazing results...fast!
Jerry Wilson has spent more than 25 years researching what his clients - small and
medium sized businesses just like yours - need to do to be successful in today's marketplace. These powerful ideas work! Each is presented in a bite-sized package that encourages instant execution. No long chapters with endless justifications, pontifications, philosophy, or personal stories. Just 151 great, practical ideas any business manager and owner can use to make an immediate difference in his or her business success.
How much could just one good idea be worth to you? It could be worth a fortune! How much has McDonald's made by selling millions of Happy Meals? And what was it worth for Kinko's to offer 24/7 copy center hours? Don't overlook the one good idea that could make your business a success!
One Magic Word (Excerpt from Book)
When you deal with customers, the magic word is not if, but when. You are eventually going to encounter a prospect or a new customer who is unhappy with you, your products, services, or your company. Knowing how to deal with emotional issues can turn upset customers into loyal buyers and be the pivotal point of either losing their business or winning their hearts.
When a telephone service manager encoutered a customer who was upset, he listened attentively and then asked the magic question: "What can I do to make you happy?" The customer first said that he believed he deserved a $400 credit against his bill for the time their phone service was down. The manager quickly agreed and said "Will that make you happy?" The fellow then said that he wanted to get some service people out to his home and have his phones fixed by four o'clock. The manager said "My very best people are already en route. Will you be happy if your phones are up and running by 4:00 p.m.?" The customer said he wanted one more thing, an apology. With that, the telephone executive apologised for the errors they had made in serving him. He knew that the secret formula to dealing with upset people is to ask the question, "What will make you happy?" and then whenever possible, settle the dispute on their terms.
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