What exactly is sales force automation? The idea is simple - using technology to maximize sale productivity, minimize cost and enhance customer service.

This "ultimate competitive weapon" can streamline the sales process, target the right customers and dramatically eliminate downtime and waste. And in today's competitive sales climate, effective time management is the key to survival. Sales Force Automation is a hands-on way of implementing the latest computer technology in the sales and marketing departments of your company.

With Advantage CRM all aspects of sales automation are explored, including the management of territory, accounts and contacts. But, most importantly, the heart of the CRM application centers on the sales opportunity and the sales cycle, with in-depth analysis of sales methods, that, with the help of technology, can vastly improve sales effectiveness. Anyone with an interest of applying technology to sales will find something of value in Advantage CRM: business executives, sales and marketing managers, sales administrators, and yes, the important link in the chain, salespeople the world over.

Sales Force Automation allows you to build a pipeline of your best prospects and opportunities. By managing the Sales Force Automation pipeline you are able to close more sales with better predictability. Sales Staff love Advantage CRM because the can manage up to ten times more prospects – building a rock solid relationship with potential customers and existing customers.

By setting up both activity and value KPIs one can predict sales with greater accuracy and spot the laggards earlier and take the necessary disciplinary action required.

Sales Force Automation ensures that sales staff have a powerful sales productivity tool which when used properly will create greater commissions – a true win-win situation as management derive reporting benefits.

It is important when implementing the sales automation aspect of Advantage CRM that the system is not seen as a policing tool (which it can be) but rather as a productivity tool.

If you are interested in finding out more about Advantage CRM Software and the benefits thereof, contact us or call us on +27 11 462 6871 and we will gladly be of further assistance.