The two primary functions of Advantage are to support New Business Development and Customer Account Management. However, there are many more benefits to using Advantage CRM Software.

Once your staff are using the to manage customers and opportunities, the system you will maintain an up-to-date databases of: leads, prospects and customers.

You will develop an information base which includes your complete target market (all current or potential buyers).

Advantage can thus be used to support any direct marketing activity (mailing, faxing, e-mailing and telesales campaigns)   these are low cost, effective methods to reach your market.

Moreover, you can expect much higher response rates then one would associate with traditional mass   marketing activity because:

• These databases have already had contact with your company and have been qualified as potential purchasers.
• This database is continually being processed by the mailing activity and the sale's staff's direct selling activity and is thus always up to date.

The Benefits of CRM and Direct Marketing At the Sales Person Level

The Benefits of CRM and Direct Marketing At the Marketing Manager Level

If you are interested in finding out more about Advantage CRM Software and the benefits thereof, contact us or call us on +27 11 462 6871 and we will gladly be of further assistance.